Of course Jordan hasn’t got a pen, but luckily, the solution is right in front of him.Īny sale is easy, as long as you’re addressing your customer’s primary need in the current situation. Have you seen The Wolf of Wall Street? There’s a scene where Jordan Belfort asks one of his employees to sell him a pen, who then uses a clever trick to make it an easy sale: he asks him to sign a napkin. If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: Address one of the four core needs with your product to make selling easy. Ready for the education of a lifetime? Here we go! If you ever need to make a deal, do the work up front, so the negotiation becomes easy.Think about the context of your marketing message.Make sure your business addresses at least one of the four core needs.Without further ado, here are 3 lessons from The Personal MBA: It’s a go-to manual for the not-yet business savvy, putting an MBA’s worth of education into a few hundred pages – except that you don’t have to shell out $100,000+ and that what you learn works in the real world, not just a classroom. Now a full-time researcher, dad, speaker, husband and writer, Josh‘s work has attracted millions of readers to his blog, with the book selling several hundred thousand copies. Until 2011, that is, when this book completely blew up.

Josh Kaufman worked at Procter & Gamble, one of the world’s largest producers of consumer goods (things like shampoo, deodorant, toilet paper, toothpaste, lotions, soap, and even foods and drinks).

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The personal mba josh kaufman review